Our story

A little girl’s wish.A dog who changed everything.

It started with Giuliana’s wish for a dog. Then Teddy became family.

Teddy with a bright white coat and right ear, preserved eye markings and gray left ear.

The wish that started it all.

For years, my daughter Giuliana wanted a dog. When she was six, I finally said yes—and Teddy became our first dog.

I knew we were welcoming a pet into our family. I didn’t realize how much he would change our lives.

Teddy brings love into every day. A hug from him makes a difficult day feel a little better. He gets us outside, takes us on adventures, and reminds us to enjoy the small moments together. He’s part of our family, and it’s hard to imagine life without him.

The “G” is for Giuliana—the girl whose wish started it all.

Teddy & G grew from that love: thoughtfully designed apparel, coordinating family pieces and personal touches for everyday life together.

We’re so glad you’re here.

Explore our collections, find inspiration in The Doodle Edit, and make yourself at home.

With love,
Elina, Giuliana & Teddy